Honours Bachelor of Commerce (Digital Marketing) BDM

Holland Code: E (Enterprising)

What academic skills do I need to be successful in the program?

This is a bachelor degree program, meaning that applicants must have taken at least six grade 12 courses at the university (U) level.This list does not replace the admission requirements you must have for admission to the program.Please see websitefor details.

Arts & Literacy High school courses in English, Business Studies, Accounting or Business and Technological Communication would be beneficial preparation for this program.

Math & Science Prospective students should enjoy math and have a solid high school background in math. Grade 12 Advanced Functions (U) with a minimum final grade of 70% is required.

Technology Basic computer skills required (Microsoft Office, email, Internet).

Group Work Significant amount of course work is done in groups.

Practical Elements Fanshawe's collaborative relationship with Google allows students to gain experience in search engine marketing (SEM), search engine optimization (SEO), and Google Analytics by running live campaigns for real clients using Google software.

What personal qualities should someone interested in this career have?

• A creative, outgoing and energetic personality
• Enjoy speaking/presenting to groups
• A commitment to customer satisfaction
• The motivation and flexibility required to succeed in a competitive environment
• Strong project management and motivational abilities
• The ability to analyze qualitative and numerical information
• Problem solving and decision making skills
• The ability to communicate persuasively in person and in writing
• Ability to work in a team environment
• The ability to deal effectively with stress 

Useful background experience for this program would be …

Experience in a secondary school business club or Junior Achievement and/or work experience in a business environment

What kind of work could I do when I graduate?

Graduates of this program may go on to become a

Marketing manager, marketing specialist, event planner, e-marketing specialist, digital marketing specialist, market researcher, CRM specialist, professional sales representative, customer service supervisor, store manager, advertising specialist, communications coordinator, or account coordinator.

Places you may find yourself employed include

Marketing firms (advertising, search engine marketing, digital marketing, sports & events marketing), small to medium sized businesses, or manufacturing, retail, health care, education, not-for-profit, or government.

Typical working conditions for this kind of work:

• Work in an office environment but often work more than the standard 40 hours a week 

Tasks a graduate may do in the workplace

• Plan and implement Google Adwords and Analytics based campaigns
• Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
• Advise clients on advertising or sales promotion strategies
• Develop and implement advertising campaigns appropriate for print or electronic media
• Gather, research and prepare communications material for internal and external audiences
• Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
• Initiate and maintain contact with the media
• Arrange interviews and news conferences
• Act as spokesperson for an organization and answer written and oral inquiries
• Co-ordinate special publicity events and promotions for internal and external audiences
• Assist in the preparation of brochures, reports, newsletters and other material
• Represent and act as an agent for talented individuals or individuals with specific occupational expertise
• Prepare or oversee preparation of sports, literary, performance or other contracts

Helpful links for further research into this Fanshawe College program and career opportunity

• Canadian Institute of Marketing
• Canadian Professional Sales Association (CPSA) 
• Fanshawe’s library has prepared a subject guide for current students in this program. You may find the links and information provided very useful in learning more about this career.

Opportunities for further development or education

• Students in this program have the opportunity to spend one semester abroad in countries in South America or Europe.
• Graduates may apply for Graduate Studies at universities.
• Graduates may apply to one of the following Fanshawe graduate certificate programs
  • International Business Management
  • Marketing Management 
  • Human Resources Management
  • Professional Financial Services
  • Project Management 
  • Logistics and Supply Chain Management
  • Insurance and Risk Management

Last Modified: January 11, 2024