Customer Relationship Marketing and Sales Management CRM2

Holland Code: E (Enterprising)

What personal qualities should someone interested in this career have?

• A commitment to customer satisfaction
• The motivation and flexibility required to succeed in a competitive environment
• Strong project management and motivational abilities
• The ability to analyze qualitative and numerical information
• Problem solving and decision making skills
• The ability to communicate persuasively in person and in writing
• Ability to work in a team environment
• The ability to deal effectively with stress

Useful background experience for this program would be...

Experience in a professional work environment in marketing, analytics, and sales management or related areas and/or involvement during previous post-secondary education in business or marketing clubs..

What kind of work could I do when I graduate?

Graduates of this program may go on to become a …

E-marketing specialist, digital marketing specialist, customer growth specialist,  researcher, CRM specialist, Salesforce administrator, marketing specialist, data analysis, sales technology specialist, marketing analyst, customer experience specialist, professional sales associate, inside sales manager, customer service manager, store manager, advertising specialist, brand manager, category manager, & account executive.

Places you may find yourself employed include …

Marketing firms (advertising, search engine marketing, digital marketing, sports & events marketing), small to medium sized businesses in their sales and marketing departments, or manufacturing, retail, health care, education, not-for-profit, or government.

 

Typical working conditions for this kind of work:

• Office, hybrid or remote work.

Tasks a graduate may do in the workplace...

• Creating professional marketing plans using standard marketing planning processes and tools.
• Developing comprehensive CRM marketing plans that leverage client databases and are personalized and scalable.
• Applying strategic communication planning to generate leads and improve customer retention, satisfaction, and profitability.
• Evaluating data from marketing technology platforms to support decision-making in marketing.
• Implementing CRM and CX best practices, strategies, tactics, and techniques to strengthen customer relationships in B2B and B2C markets.
• Designing customer experience journey mapping to enhance customer experiences and automate digital marketing.
• Utilizing industry-standard marketing analytics and CRM platforms to improve sales and marketing processes.
• Gathering and analyzing marketing research to support informed marketing decisions.
• Communicating complex marketing material verbally, in writing, and digitally for diverse audiences.
• Modeling professional standards for data analysis while adhering to global data privacy and security regulations.
• Developing strategies for business development and evaluating business opportunities.
• Establishing and maintaining relationships with clients to foster loyalty to the organization's products and services.
• Constructing strategic account management plans, including approaches to key accounts, territory management, and category management.

Helpful links for further research into this Fanshawe College program and career opportunity

• Canadian Marketing Association 
• Canadian Professional Sales Association (CPSA) 
• Hubspot Certificate Badges 
• Shopify Credentials
• BrandWatch 
• LinkedIn Courses
• Fanshawe’s library has prepared a subject guide for current students in this program. You may find the links and information provided very useful in learning more about this career.

Opportunities for further development or education

• Course work may be used as a basis of university admission or credits may transfer to a university degree at schools in the United States and Australia. 

The National Occupation Classification (NOC) system is used by the Canadian government to provide detailed information on careers. Click on the links below to learn more about careers associated with this Fanshawe College program. Please note: These codes are listed here for information purposes only. Fanshawe College does not guarantee graduates careers in these fields.

Last Modified: June 4, 2024