Digital Communication Management DCM2

Holland Code: A (Artistic)

What academic skills do I need to be successful in the program?

This list does not replace the admission requirements you must have for admission to the program. Please see website for details.

Arts & Literacy - Excellent communication skills (verbal and written); critical thinking skills.

Technology - Intermediate computer skills including Word, Excel, PPT. Willingness to learn graphic design programs, social media platforms, and other software.

What personal qualities should someone interested in this career have?

• Empathy
• Tact and diplomacy
• The ability to earn the trust and co-operation of managers, unions and employees
• Strong analytical skills
• The ability to communicate well with people in-person and in writing
• The ability to understand a variety of viewpoints
• Ability to work in a team environment
• Problem solving skills
• Integrity and good judgment
• Strong organization and time management skills

Useful background experience for this program would be

Students coming from any background can be successful in this program, but previous knowledge in; communications, marketing, and digital media would be an asset.

What kind of work could I do when I graduate?

Graduates can anticipate working in

Finance, education, non-profit, corporate/for-profit, etc.

Places you may find yourself employed include

Graduates may work as part of a communications team in a variety of sectors including education, health care, for-profit businesses, non-profits, start-ups, etc. Job titles may include digital content coordinator, content manager, digital communication specialist, digital communication strategist, etc.

Typical working conditions for this kind of work:

• Typical work environments will be in an office / desk work.

Tasks a graduate may do in the workplace

• Planning, creating, managing and analyzing content for digital and social media channels
• Maximizing community awareness and engagement and enhancing the brand or organizations’ online presence
• Monitoring digital communication performance and engagement
• Supporting other communication initiatives
• Making recommendations to improve the effectiveness of communication channels and platforms
• Managing external service vendor relationships for social media, web and online engagement platform(s)
• Working closely with internal communications stakeholders to align digital communications with corporate priorities

Helpful links for further research into this Fanshawe College program and career opportunity

• International Association of Business Communicators (IABC)
• Canadian Public Relations Society (CPRS)
• Fanshawe’s library has prepared a subject guide for current students in this program. You may find the links and information provided very useful in learning more about this career.

Opportunities for further development or education

The National Occupation Classification (NOC) system is used by the Canadian government to provide detailed information on careers. Click on the links below to learn more about careers associated with this Fanshawe College program. Please note: These codes are listed here for information purposes only. Fanshawe College does not guarantee graduates careers in these fields.

This graduate certificate pairs well with the Public Relations - Corporate Communications graduate certificate.

Last Modified: June 1, 2022