Marketing Management MKM

Holland Code: E (Enterprising)

What academic skills do I need to be successful in the program?

This list does not replace the admission requirements you must have for admission to the program. Please see website for details.

• This is a graduate certificate program meaning applicants need to have a college diploma or bachelor’s degree or give years related work experience to enter the program.
• Moderate computer skills will be needed as much of the course work is done using Google software

* Practical Elements Fanshawe's collaborative relationship with Google allows students to gain experience in search engine marketing (SEM), search engine optimization (SEO), and Google Analytics by running live campaigns for real clients using Google software.

What personal qualities should someone interested in this career have?

• A creative, outgoing and energetic personality
• A commitment to customer satisfaction
• The motivation and flexibility required to succeed in a competitive environment
• Strong project management and motivational abilities
• The ability to analyze qualitative and numerical information
• Problem solving and decision making skills
• The ability to communicate persuasively in person and in writing
• Ability to work in a team environment
• The ability to deal effectively with stress

Useful background experience for this program would be

Experience in a professional work environment in marketing or related areas and/or involvement during previous post-secondary education in business or marketing clubs.

What kind of work could I do when I graduate?

Graduates of this program may go on to become an

E-marketing specialist, digital marketing specialist, market researcher, CRM specialist, marketing specialist, marketing analyst, professional sales associate, customer service manager, store manager, advertising specialist, brand manager, category manager, account executive, or event planner.

Typical working conditions for this kind of work

• Work in an office environment but often work more than the standard 40 hours a week

Places you may find yourself employed include …

Marketing firms (advertising, search engine marketing, digital marketing, sports & events marketing), small to medium sized businesses, or manufacturing, retail, health care, education, not-for-profit, or government.

Tasks a graduate may do in the workplace

• Plan and implement Good Adwords and Analytics based campaigns
• Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
• Advise clients on advertising or sales promotion strategies
• Develop and implement advertising campaigns appropriate for print or electronic media
• Gather, research and prepare communications material for internal and external audiences
• Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
• Initiate and maintain contact with the media
• Arrange interviews and news conferences
• Act as spokesperson for an organization and answer written and oral inquiries
• Co-ordinate special publicity events and promotions for internal and external audiences
• Assist in the preparation of brochures, reports, newsletters and other material
• Represent and act as an agent for talented individuals or individuals with specific occupational expertise
• Prepare or oversee preparation of sports, literary, performance or other contracts

Helpful links for further research into this Fanshawe College program and career opportunity

Professional Credentials and Affiliations associated with this program:

• Certified Sales Professional
• Google Adwords Professional – Level 1
• Canadian Institute of Marketing
• Canadian Professional Sales Association (CPSA)

Opportunities for further development or education

• Course work may be used as a basis of university admission or credits may transfer to a university degree at schools in the United States and Australia. More information online.

Fanshawe’s library has prepared a subject guide for current students in this program. You may find the links and information provided very useful in learning more about this career.

Last Modified: January 15, 2024